Committed to redefining medical care through trust, professionalism, and personalized attention. Elevating healthcare experiences with a human-centered approach.
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Client
Year
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Challenge
The Pedro Celis Pinto Medical Center (CMPCP) achieved a strategic milestone in its institutional consolidation process by officially registering its brand with the Superintendence of Industry and Commerce (SIC) of Colombia, thereby securing full legal protection.
This registration grants exclusive rights to the use of the brand name and its distinctive elements, strengthening legal support, institutional credibility, and long-term projection. Trademark protection safeguards the medical center’s corporate identity and reinforces its positioning as a formal, trustworthy organization aligned with national regulatory standards.
Registration with the SIC represents not only legal compliance but also a strategic commitment to excellence, professionalization, and sustainability, laying a solid foundation for future growth and expansion.
Goal
We developed a solid and cohesive brand strategy aligned with the medical center’s values and long-term vision.
Through in-depth analysis of the institutional context, brand identity, and target audience, we refined a clear, trustworthy, and approachable message. This process led to the creation of a renewed visual identity and a consistent corporate narrative that communicates professionalism, human warmth, and medical excellence. The result is a brand that connects authentically with patients while projecting credibility, confidence, and long-term sustainability.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The rebranding process strengthened the medical center’s institutional presence by establishing a clear, cohesive identity aligned with its professional values. The renewed brand enhanced perceptions of trust, approachability, and professionalism, enabling more effective connections with patients and key stakeholders.
This comprehensive evolution—going beyond visual updates to influence communication, experience, and positioning—laid a solid foundation for sustainable growth, reinforcing brand recognition and positioning the medical center as a modern, reliable institution prepared for the future.
Igniting innovation through visionary design and strategic brilliance.
Igniting innovation through visionary design and strategic brilliance.
